The texture of the lipstick is matte and is heavily pigmented. The color does not dry your lips as you apply it over you lips. If you want lips to be more moisturized then you can apply gloss. Gloss will give you shiny finish as well. When applied without gloss it gives velvette feeling on your lips.
The lip color is really amazing as you eat or drink it does not go away! It has a pretty decent wear time. As it fades it leaves a tint of the color behind. The color is BOLD RED which looks amazing when worn with a pretty black dress and complements come your way.I am loving the color and texture.A true Red color which stays on your lips and looks gorgeous, what else do you want!